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Caspar Craven - How to get value for your business from the web
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    Jun 06

    3 approaches to sending email

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    Interesting insight in terms of different ways to avoid sending emails by accident. It arose after a client discussion and then a straw poll in the office of different email sending habits.

    I observe from my statistically inaccurate poll three different approaches:

    1) The safety valve

    A client yesterday shared a great function in outlook which I had never heard of before - it’s a one minute delay after you click to send an email before the email is sent. This gives you the chance to edit an email within that one minute if you click send that fraction too quickly.

    2) The fool-proof pre-checking system

    Courtesy of Peter in the office, a link to Seth Godins approach - a list of 36 things to check before you send an email. Yeah right, we all have time to check that!

    3) F*** it approach

    No names mentioned here, but you get the picture. Oh well I’ve sent it now.

     

    Suspect that most of you have never thought of this before (like me) - I now have the safety valve in place - let me know if you want the details of how to implement, and remember if the next email you get from me is rubbish, I need to find another system or hopefully not something more fundamental!

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