6 reasons why you don’t want to know who is looking at your website

1)  Too smart  - someone might accuse me of being smart and trying to track what my customers and prospects are doing. By doing so it may give me an insight into what my customers and prospects are doing, that my colleagues might think is too much business intelligence.

2)  No measurement - I find my marketing spend works better when I don’t know who is responding to my marketing messages and looking at my website. The marketing spend we have does not need to be measured in detail to understand who it is actually reaching and driving to your website.

3)  Doesnt matter - new website will resolve  - I’m not worried about who is using my website - we are going to do a website re-design and so long as it looks ok, that works for me - I’m not too worried if my prospects and customers are or aren’t using it

4) Too many other things - I can see it’s interesting, but I only want to know in 6-12 months time because I’ve got too many other things to do. Your business is too busy with other initiatives to worry about who is using your website and why, even if you acknowledge it is interesting information and you are working hard to generate all that business intelligence.

5) Not on the list - why should I add to my list of things to do - my marketing director or CEO has never said this is important

6) How would I use it? - I wouldn’t know what to do with this information, even though I can see that its potentially valuable.

If on other hand, you think a solution that is adding 5% of annual revenues for some companies and saving them significant marketing spend might be of interest, then we’d love to have a conversation and share our process and software product insights with you. Our main site on driving business intelligence from web insights is at Trovus.co.uk

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