Great meeting yesterday with Phillip Goodman and Peter Rogol from accountants Goodman Jones.

Phillip has been working to drive value from the web for the last couple of years through both their Corporate Website and a blog site.

Music to my ears to hear what they have been doing - taking corporate issues and writing about them in a way that customers can relate - talking in real world language (not always a forte of accountants from my experience).

The benefits for Goodman Jones:

- Enhanced Reputation - people know about them and refer to them;

- Lead Generation - its generates business through the website.

Thats pretty compelling stuff in anyones language.

More evidence for their success comes from having Accountancy Age awards for the last 2 years for Best use of the internet. This has led to winning work from ICAEW (the Chartered Accountants Institute, of which I am a member for my sins) and helping them develop their online presence and an online community.

Its great to see people doing what we believe are the right things and getting value from it - they key thing to us is that this is all about “differentiating yourself in a saturated market place” and capturing the mindshare of your customers, suppliers, partners and employees.

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Does the web tell the truth?

Great quote here:

“the web provides the unvarnished truth about what the parties are really thinking”

This is one of our beliefs - people when they blog on the web or type questions into search engines ask the “real questions”. There is no hiding or dressing up what people want - its the real thoughts.

If you want to know the real thinking that people have, look to the web…

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