One of the common questions we get with Trovus Revelations is companies who are interested in the software versus companies who are interested in the solution.

What do we mean by this?

Well, we are often asked why companies can’t buy our solution/ product for free or tens of pounds a month. For us, the question can simply be answered by what are you trying to achieve by understanding which companies are visiting your website, and what the value of that is.

People interested in the Product

If the key area of interest is just identifying company names visiting your website, we would encourage you to ask the following questions:

1) How much net new revenue has been generated that can be attributed to this information
2) How much marketing spend has been saved by evaluating which marketing activity works best for you
3) What’s the suggested process to use the information
4) How can you improve your overall search marketing as a result of this
5) How does the information integrate with your CRM process
6) How does the system ensure the relevant information reaches the relevant Sales and Account Managers.

 People interested in the solution

This where Trovus works best - working and developing relationships with companies to add new revenues (for some clients growing annnual revenues by 4-5%), to save marketing costs which are generating the wrong type of responses and working with companies to maximise the revenues and value of their marketing activities.

Clearly, there is a price difference between the two! We’d love to have a conversation if you are interested in growing revenues, saving costs and making more value from all your marketing activities. Speak to the revenue generation specialists at Trovus for more info.

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