A common question we get asked is what’s the difference between Trovus and Google Analytics. So, this blog is aimed at answering the question for everyone (with some help from some of our clients 
).
1) We provide a Solution, not just Software
If over the last 12 months, Google Analytics and their consultants have helped you increase you to increase your revenues by 4-5% and taken out unproductive marketing cost, then Google Analytics is probably the solution for you.
If on the other hand, it has produced some interesting information such as the number of visitors to your site, the keywords sending you traffic and the some conversions data linking into Google Adwords you may be asking the question ..”so what”.
This is where we come in to answer the so what question and help you to commercialise the value of your information - to make all your marketing and business development activities accountable so you are driving real commercial value from your marketing activities.
2) Our Software is Built to Answer the Question - Who and Why - not how many
One of our clients Phillip Woodgate from Goodman Jones Chartered Accountants - a firm who have consistently won Accountancy Age awards for their use of the Internet (Phillip also sits on the Institute of Chartered Accountants Committee advising on IT Strategy) has this to say about our Revelations software:
In the past we’ve used Google Analytics or similar to analyse out our web data. The information they provide tends not focus on what is actually of most value to us. For example, we may have 10,000 visitors, but we are only really interested in those visitors that are relevant to our organisation. For example, large global companies and educational establishments look at our site, but neither of these groups is unlikely to generate leads and business.Trovus Revelations provides us with far more information on who is looking at our site and why. In particular, they have designed it so it is simple to use and easy to understand. We can therefore review the information and get a better understanding of visitors that are relevant to our organisation. Based on the information I can then ensure that our site delivers in the areas for these visitors to assist in generating additional relevant visitors and leads. This leads to more feedback from Trovus Revelations and us evolving our site to maximise our objective i.e. lead generation.
This enables us to look at a relevant visitor and understand what they have found interesting in our site and the level of interest. For example, our client base is mid-sized companies so I was able to see a mid-sized company that has been actively looking at our site and finding out about us. Taking this data gives a good overview of possible warm leads and their areas of interest.
The best way to understand the above is to have your data loaded into Trovus and review it for yourself. In my case I instantly saw it was giving valuable information I just wasn’t getting before. For us the benefit easily outweighs the cost.
1) Company Profiling - the ability to browse the entire history of the organisation (we aggregate this data on an organisation by organisation basis) - from what we have seen from Google Analytics they don’t show this overall history which is what is so powerful in providing an entire view of that organisation
2) Watch List Alerts - the ability to add the Watch List which delivers the automatic email alerts on specific companies
3) ISP List Filtering - the global ISP list which we maintain and continue to “clean up” so that the user only gets shown the company traffic and not the whole volumes of ISP traffic which means the user can go straight to the relevant information;
4) Individual Page Drill Downs - the ability to identify every single page on the website and then to drill down and see every organisation who has looked at that page.
5) Searchable Database - we build a searchable database of companies which you categorise, tag and export to integrate with your existing internal systems (CRM, Marketing Databases etc)
There are more differences but for the clients we work with our processes coupled with these differences are the key differences between the information being interesting and the information translating into tangible value.
The next word goes to another one of our clients who very kindly responded to a Twitter question - is Trovus Revelations any good with the following response:
Hi, further to your request on Twitter.
to reposition was the new website which now has 900 pages of content. I needed a way to demonstrate to my board that the website had commercial value, and should not be viewed as a static piece of collateral but an active communications toolkit. Google Analytics was ok when we first launched the new site, but it didn’t really tell me who. Which is when Casper and Ed called. I’ve had Trovus plugged into my website for nine months now. It’s awesome, never fails to impress my internal clients and is very easy to use and analyse. It tells me who comes onto my website, where they go and how often really, really easily. I basically use it in four ways: bidding intell, language and content improvement, buzz in the marketplace and identifying potential customer segments and companies.
Cat
Not sure I can add much to that - if you’d like to speak with us and understand what the Trovus Solution (our Listening process and software to support this) could do for you, we’d love to chat. We love Google Analytics and use it ourselves, but one of the most important things remains the difference between buying software and buying a solution
Talk to us if you’d like to know more : )
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