Set your course by the stars - not the lights of every passing ship

“set your course by the stars, not the lights of every passing ship”

In 1993, Lou Gerstner took over at IBM when it was on the brink of bankruptcy. His singular mission in the early days was summed up by one word. Survival. It was a clear message to the whole business. Manage costs. Find new revenue. It was a simple, powerful and clear story of what they needed to do.

In 2009, I had a challenge. A struggling business, a marriage which was lukewarm at best and a family life that needed to be turned around. The single best thing we did as a family team was to re-write the story of our future.